Thursday, 12 April 2018 15:11

Building an editing business

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businessThe more editors I meet, the more I realise that many of us fall into the profession by ‘accident’. I certainly did not set out to become an editor – my background is in neuroscience and human genetics and I thought I would wind up being a professor with my own research lab.

But three years after leaving research, I am the proud owner of an editing business that is doing pretty well and I love my work. Changing career path can be pretty daunting. Sometimes it helps to hear what people in the same boat have to say. In this article, I share what I have learned in the last three years.

Finding work

Starting out as a freelancer, the big question on my mind was: where will I find work? As a native English speaker working in a German lab, I had been editing papers for my colleagues for years so already had a handful of clients. But I didn’t have enough work lined up to pay the bills.

To ensure a reliable source of income, I joined an editing agency. They sent me regular assignments and although the editing rates were not great, I was gaining valuable experience, earning some money, and was free from the pressures of self-marketing. 

However, I realised that the client can learn a lot more from the editing process when he/she has direct contact with the editor. So after a while, I decided to take the leap, quit agency work, and invest time in building up my own business: Bacon Editing.

Online presence and content marketing

Most people search the Internet for products and services, so I created a website for Bacon Editing. At the SENSE Professional Development Day last September, Theresa Truax-Gischler talked about how to build your content marketing strategy around a hub-and-spokes model.

The spokes (Facebook, Twitter, LinkedIn, etc.) can all be used to drive traffic to the hub (your business website). I began to use my Facebook and LinkedIn accounts to share content and promote my business.

To enhance my marketing efforts, I started to write a blog. A good blog needs a defined niche and target audience. I edit pre-submission research papers for ESL scientists and clinicians and was coming across the same issues again and again with my clients’ writing. I decided that my blog posts would tackle these common problems.

Writing a blog has promoted my business. Sharing my articles on social media drives people to my website and connects me with other editors. It also gives me a reason to touch base with my existing clients; each month, I email them my blog articles and usually get a job or two in return.

Training and mentoring

Nobody is too talented to learn more. I have the necessary scientific expertise to understand my clients’ work but I was no grammar expert when I started editing.

To strengthen my profile as a language editor, I took an online editing course. Professional training is not essential for freelance editing, but most experienced editors strongly recommend it. The editing course was a good choice for me; it gave me the knowledge I needed to explain and justify my corrections to clients and motivated me to continue with more advanced courses.

One of the best ways to learn how to build a successful editing business is to talk to people who already have a successful editing business. Curtis Barrett took time out of his busy schedule at the SENSE Jubilee conference in 2015 to explain how he made a success of English Editing Solutions in just a few years.

One valuable piece of advice was to have confidence in your abilities as an editor and not compromise on your rates. Curtis encouraged me to quit agency work and go after clients who are willing to pay the fees I deserve, which was definitely a push in the right direction.

If you are very lucky, you will connect with someone who is prepared to invest considerable time in your success. I met Ragini Werner (owner of NEEDSer and former eSense editor) at the SENSE Jubilee conference and she has gone above and beyond to help me become a better editor and writer.

Ragini checked through several of my completed edits, encouraged me to write for eSense, gave feedback on my website, and provided invaluable support when I set up my blog. She also trusted me enough to leave her clients in my hands while she recovered from knee surgery earlier this year.

This mentor-mentee relationship has boosted my professional development and I am extremely thankful to have Ragini on hand to offer advice. That’s what networking can do for you.

It’s all about networking

We all know that networking is one of the best ways to find clients. That’s why we join societies, go to conferences, and participate in online forums. Sally Hill talked in depth about the hidden value of your personal network at the Professional Development Day last year.

‘Prepare a few choice phrases about who you are and what you do,’ Sally told me over lunch, ‘then you will be able to give a good answer when people ask about your work in social situations’.

This was excellent advice, particularly because I have most of these conversations in German (my second language). After Sally’s talk, I decided to explore my personal network a little more.

At the playground, I started to talk to other mums about my work instead of just teething problems and tantrums. I live in Heidelberg, one of the top research cities in Germany, and it occurred to me that some of the mothers building sandcastles and wiping snotty noses could be research scientists on maternity leave, or know people who work in research.

Sure enough, I gained two regular clients from chatting to mums. I also exploited my husband’s connections as a maxillofacial surgeon to get work (now he always attends conferences with a pile of my business cards). As Sally promised, capitalizing on my personal network was a great way to generate business.

A local professional network – people you can meet with face-to-face to discuss work-related issues – is also important, particularly if you work from home. I met some fellow language professionals at a networking event run by the Heidelberg International Professional Women’s Forum, and initiated an informal language meet-up.

Our small group now includes editors, translators, interpreters, and teachers and we meet up regularly for informal work-related discussions and to share our services.

The road to success

Starting a business from scratch may seem daunting at first. Hopefully, some of the tips outlined in this article will help you make the jump from beginner to successful entrepreneur.

 

Claire BaconClaire Bacon is an editor and writer for the SENSE blog and a research scientist turned editor who runs a business called Bacon Editing.

Read 9398 times Last modified on Wednesday, 02 May 2018 09:27

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