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UID:20261023T133715CEST-0298HhMxoO@https://www.sense-online.nl/
DTSTAMP:20261023T113715Z
DESCRIPTION:Snippets of text have a huge impact.\nMicrocopy refers to the t
 idbits of copy on websites and apps that guide\, reassure\, and engage use
 rs.\nThese include buttons\, calls to action\, 404 pages\, success and err
 or messages.\nBut why should we care about microcopy as transcreators\, co
 pywriters\, and marketing translators?\nAfter all\, those little words and
  phrases can’t be that difficult to write or translate\, can they? Well\, 
 yes\, they can!\nThose little words and phrases allow a brand’s personalit
 y to shine through and persuade people to take the action they want. Still
 \, they can also become confusing or even misleading when ineffective. In 
 other words\, microcopy can make or break the digital experience. That’s w
 hy it’s essential to get it right and why simple translation usually isn’t
  enough.\nIn this talk\, we’ll go through examples of good\, human-centred
  microcopy and the mistakes to avoid if we want to encourage action\, buil
 d trust\, and foster relationships.\nAbout the speakerElina I. Nocera is a
  bilingual Italian-English marketing translator and web copywriter with 15
  years of experience\, including 11 as a freelancer.Elina helps brands and
  creative service-based businesses connect with their international audien
 ce through compelling copy and a natural tone of voice.She is a member of 
 IAPTI\, MET\, and the Italian Copywriters’ Association (Associazione Itali
 ana Copy).Elina is based in Umbria\, Central Italy. When she’s not glued t
 o a computer screen\, she’s probably travelling\, participating in a local
  theatre lab\, enjoying a body combat workout\, or watching tennis or the 
 latest season of her favourite TV shows. https://www.sense-online.nl/event
 s/calendar/event/939-utrecht-sig---microcopy-snippets-of-text-have-a-huge-
 impact
DTSTART:20231122T183000Z
DTEND:20231122T203000Z
LOCATION:Zoom online meeting ()
SUMMARY:Utrecht SIG ‒ Microcopy: snippets of text have a huge impact
URL:https://www.sense-online.nl/events/calendar/event/939-utrecht-sig---mic
 rocopy-snippets-of-text-have-a-huge-impact
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