BEGIN:VCALENDAR VERSION:2.0 PRODID:-//https://www.sense-online.nl///NONSGML kigkonsult.se iCalcreator 2.10.15// METHOD:PUBLISH BEGIN:VEVENT UID:20261024T195451CEST-5843g5hVD1@https://www.sense-online.nl/ DTSTAMP:20261024T175451Z DESCRIPTION:How do you get noticed when there’s so many other linguists out there offering the same services to the same target market? Although ther e is no magic recipe\, personal branding can help you stand out from the c rowd and organically attract the right clients. In this talk\, we’ll look at what personal branding is and how we can use digital marketing tools an d techniques to build\, manage and effectively communicate our personal br and to win new\, amazing clients.\nKey takeaways:\n\nUnderstanding what pe rsonal branding is and why it’s important for freelancers\nLearning to def ine your personal brand\nTools and techniques to manage and communicate yo ur personal brand\n\nMartina is an Italian translator based in the UK. She ’s the owner and director of 3P Translation\, a company that helps English -speaking SMEs in the food\, travel\, tourism and hospitality industries g row internationally by providing bespoke language services. Martina also w orks as a business consultant at London South Bank University\, and she’s a visiting lecturer at London Metropolitan University. She supports other linguists by giving workshops and talks on marketing and business skills a round Europe and online.https://register.gotowebinar.com/register/19306768 56080045838 https://www.sense-online.nl/events/calendar/event/512-shine-br ight-like-a-diamond-personal-branding-for-freelance-linguists DTSTART:20200918T090000Z DTEND:20200918T100000Z LOCATION:Zoom online meeting () SUMMARY:Shine bright like a diamond: Personal branding for freelance lingui sts URL:https://www.sense-online.nl/events/calendar/event/512-shine-bright-like -a-diamond-personal-branding-for-freelance-linguists END:VEVENT BEGIN:VEVENT UID:20261024T195451CEST-58472woI7E@https://www.sense-online.nl/ DTSTAMP:20261024T175451Z DESCRIPTION:The thinking behind the words\nChris Baylis\, the Netherlands\n Copywriting is: The clear. The funny. The charming. The persuasive. The ge nuine. The moving. The logical. The intelligent. The provocative. The thou ghtful. \nA copywriter knows which approach to use\, and when. A copywrite r knows this because they have understood the strategy\, they’ve had an id ea\, and then chosen the right words. \nIn this interactive workshop\, we’ ll explore how to approach strategy\, how to have an idea and then how to approach the copy itself. We won’t be talking about grammar\, structure or any of that. Copywriting is imagination and bravery. For the rest\, there ’s spellcheck. \nAbout the presenter\n \nChris Baylis - Creative Director and Copywriter An international\, award-winning creative leader and storyt eller\, with 20 years experience in advertising\, innovation and branding. I help brands find their purpose\, voice and organizing narrative - conne cting this to culture through content\, advertising\, experience design an d marketing. \nChris has led network agencies\, worked client-side as a co pywriter and creative director\, helped many of his own clients find their voice\, define their brand and reach their audience\, and he has mentored and helped many start-ups. Chris taught and lectured at Miami ad-school\, Cannes Lions and Eurobest ad festivals. Some of his work is here.\n \nThe Zoom meeting codes have been sent to registered participants. If you have not received the mail\, please check your spam box for a message from web master@sense-online.nl  \n  https://www.sense-online.nl/events/calendar/ev ent/519-the-thinking-behind-the-words DTSTART:20200917T073000Z DTEND:20200917T103000Z LOCATION:Zoom online meeting () SUMMARY:The thinking behind the words URL:https://www.sense-online.nl/events/calendar/event/519-the-thinking-behi nd-the-words END:VEVENT BEGIN:VEVENT UID:20261024T195451CEST-5851K4kURH@https://www.sense-online.nl/ DTSTAMP:20261024T175451Z DESCRIPTION:'An ethical issue in published scientific articles: how editors can help solve it and increase their value to their clients'A short talk by SENSE member Ed Hull\, followed by discussionAs Ed sees it\, the proble m is that if readers – including peer reviewers – do not understand the cr edibility and relevance of a study\, they will question its validity. Even worse\, if such articles get published\, they may mislead users/readers. And since misunderstanding could lead to clinical and other decision error s in health-related fields\, ensuring that a scientific article is credibl e is an ethical issue.Before the meeting\, participants will be sent a han dout listing specific items that editors should be aware of. Using the lis t\, Ed will point out what items language editors should be aware of and\, if necessary\, discuss with their clients. The items are pieces of conten t that are (usually) already in the manuscript. Improving credibility in t he eyes of the reader only requires rearranging these pieces of content\, not adding or changing content. By ensuring that manuscripts are more tran sparent\, editors can make the life of the peer reviewer much easier.Ed no tes that the two purposes of his short talk are- to present a list of item s that are necessary in a manuscript for readers to understand the credibi lity and relevance of the study and- to stimulate discussion on the list a nd how to advise authors on the added value of improving the reader-percei ved credibility and relevance.During our plenary discussion\, we will brai nstorm on how to advise authors “gently” but effectively on this. He warns that “We do not want to step on toes!”.Click 'register' at the top of thi s page to register for this one-hour online meeting\, which will take plac e on Friday 18 September from 14.00h. Registration will close at 09.00h on 17 September and registered participants will be emailed Ed's handout and a link to the Zoom meeting. https://www.sense-online.nl/events/calendar/e vent/531-unisig-how-editors-can-help-solve-an-ethical-issue-in-published-s cientific-articles DTSTART:20200918T120000Z DTEND:20200918T130000Z LOCATION:Zoom online meeting () SUMMARY:UniSIG - How editors can help solve an ethical issue in published scientific articles URL:https://www.sense-online.nl/events/calendar/event/531-unisig-how-editor s-can-help-solve-an-ethical-issue-in-published-scientific-articles END:VEVENT END:VCALENDAR