Eastern SIG - How to attract the clients you want by blogging

While we can't yet meet in person, meeting online does mean that we can attract speakers (and attendees) from outside our usual catchment area. We are therefore very pleased that SENSE member and freelance academic editor Dr Claire Bacon has agreed to join us from her home in Germany to talk about her experience writing a blog and how it helped her expand her client base. Claire will give a short talk followed by a discussion among attendees. Here's a taster:

'Blogging is an excellent way to attract the clients you want and to establish knowledge and competence in your field. Sharing useful content in blog articles can convince potential clients that you are the best person for the job and can gain you credibility with your peers. But despite these benefits, many small business owners don’t blog because they don’t know what they should write about.

In my talk, I hope to inspire you to try your hand at blogging by sharing how blogging helped me to build up my editing business and get new clients that I really wanted to work with. To get you started, I will describe an easy approach to successful blogging that focuses on solving your client’s problems. To help you keep your blog running, I will give tips on planning your content. And to make sure people read your posts, I will talk about sharing and promoting your content.

The goal of my talk is to convince you that you have something useful to say and to help you create a blog that works for you and your business.'

Claire is a former research scientist with professional qualifications in copy editing and medical editing. She edits research papers for non-native English-speaking scientists and works as a copy editor for Springer Nature. She publishes a monthly blog to help her clients with their research writing and is a member of the SENSE content team.

If you're planning to come to this one-hour online meeting, click on "register" at the top of this page by 9:00 on Wednesday 2 September. Please cancel your registration if you change your mind. Registered participants will be emailed a link to the Zoom meeting.