Copywriting SIG - The almighty briefing

From 16 December 2020 19:30 CET until 16 December 2020 21:00 CET
Hits: 755

We're holding our next Copywriting SIG Zoom meeting on Wednesday, December 16 between 19:30 and 21:00. We'll be talking about one of the most important aspects of copywriting – the ALMIGHTY BRIEFING.

Running a good briefing is up to the copywriter. And the approach you take can make a huge difference in the end product and client satisfaction. The briefing is where you gather information, arrange the writing and review process, determine the scope, and so much more. It is also vital to sending a cost estimate that is fair to you and your client.

Please join us for what promises to be an informative and fun session. If you're a seasoned professional, please come to share your expertise. If you're a beginning copywriter, please come to ask your questions. And if you're in between, we bet you have some pretty good war stories to tell.

See you all soon.

Copywriting SIG convenors
Stephen Johnston
Martine Croll