Copywriting: What we can (and can’t!) learn from fiction

From 11 May 2021 19:30 until 11 May 2021 21:00
Categories: SIG meetings
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Most copywriters know that they have to engage their target audience. Do you know who else writes to engage? Fiction writers. And most copywriters are also readers. So we’ve come up with what we think will be a great topic for the next SIG:

What we can (and can’t!) learn from fiction

We have a few ideas in mind, of course. But we also welcome your input for what we hope will be a highly interactive session. In that light, we have a short, easy and totally optional homework assignment:

Think of one thing that makes fiction great that you can use for copywriting
Think of one thing that makes fiction great that maybe isn’t so great for copywriting

Yeah. That second one’s a bit harder…

See you on May 11!

Stephen Johnston
Martine Croll

 

Please note: registration closes on 11 May at 09:00.