Shine bright like a diamond: Personal branding for freelance linguists

From 18 September 2020 11:00 until 18 September 2020 12:00
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How do you get noticed when there’s so many other linguists out there offering the same services to the same target market? Although there is no magic recipe, personal branding can help you stand out from the crowd and organically attract the right clients. In this talk, we’ll look at what personal branding is and how we can use digital marketing tools and techniques to build, manage and effectively communicate our personal brand to win new, amazing clients.

Key takeaways:

  • Understanding what personal branding is and why it’s important for freelancers
  • Learning to define your personal brand
  • Tools and techniques to manage and communicate your personal brand

Martina is an Italian translator based in the UK. She’s the owner and director of 3P Translation, a company that helps English-speaking SMEs in the food, travel, tourism and hospitality industries grow internationally by providing bespoke language services. Martina also works as a business consultant at London South Bank University, and she’s a visiting lecturer at London Metropolitan University. She supports other linguists by giving workshops and talks on marketing and business skills around Europe and online.