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UID:20260923T021220CEST-7038K07gwa@https://www.sense-online.nl/
DTSTAMP:20260923T001220Z
DESCRIPTION:The thinking behind the words\nChris Baylis\, the Netherlands\n
 Copywriting is: The clear. The funny. The charming. The persuasive. The ge
 nuine. The moving. The logical. The intelligent. The provocative. The thou
 ghtful. \nA copywriter knows which approach to use\, and when. A copywrite
 r knows this because they have understood the strategy\, they’ve had an id
 ea\, and then chosen the right words. \nIn this interactive workshop\, we’
 ll explore how to approach strategy\, how to have an idea and then how to 
 approach the copy itself. We won’t be talking about grammar\, structure or
  any of that. Copywriting is imagination and bravery. For the rest\, there
 ’s spellcheck. \nAbout the presenter\n \nChris Baylis - Creative Director 
 and Copywriter An international\, award-winning creative leader and storyt
 eller\, with 20 years experience in advertising\, innovation and branding.
  I help brands find their purpose\, voice and organizing narrative - conne
 cting this to culture through content\, advertising\, experience design an
 d marketing. \nChris has led network agencies\, worked client-side as a co
 pywriter and creative director\, helped many of his own clients find their
  voice\, define their brand and reach their audience\, and he has mentored
  and helped many start-ups. Chris taught and lectured at Miami ad-school\,
  Cannes Lions and Eurobest ad festivals. Some of his work is here.\n \nThe
  Zoom meeting codes have been sent to registered participants. If you have
  not received the mail\, please check your spam box for a message from web
 master@sense-online.nl  \n  https://www.sense-online.nl/events/workshops-e
 vents/event/519-the-thinking-behind-the-words
DTSTART:20200917T073000Z
DTEND:20200917T103000Z
LOCATION:Zoom online meeting ()
SUMMARY:The thinking behind the words
URL:https://www.sense-online.nl/events/workshops-events/event/519-the-think
 ing-behind-the-words
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