Introduction to Search Engine Optimisation, Francis Cox
How do you write online content that’s optimised for search engines so that it drives traffic to your client’s website or your own? Search Engine Optimisation is one of the most misunderstood (and fear-inducing) subjects when it comes to online communication. This presentation aims to demystify SEO by explaining the following:
- What is SEO?
- What is SEO copywriting?
- Researching keywords
- Using keywords in copy
- How to use links
- Other tips
By the end of this presentation, attendees will have a basic understanding of SEO so that they can put it into practice for themselves.
About the presenter
After over 20 years as a freelance English copywriter, Francis Cox has done it all. OEM, automotive, medical technology, pharmaceuticals, logistics, marine engineering, financial services, food, animal nutrition, recruitment, chemicals, non-profit and more. As a result, he has extensive experience writing a wide range of marketing materials: blogs, social media, webpages, interactive online presentations, ads, press releases, customer case studies, videos, direct marketing materials, brochures, product presentations, articles, plus internal and external newsletters.