Stephen Johnston is a professional trainer, copywriter and journalist who works with multi-national companies on projects such as websites, internal and external communication, white papers, marketing material, brochures, corporate journalism, and speechwriting ... and blogs!
Much of this work involves specifically targeting different readership groups. Stephen also upgrades previously written texts and/or provides one tone-of-voice for texts with multiple authors to increase their impact and professionalism. He also conducts workshops and training sessions to improve the quality of business writing and presenting.
Stephen is giving a pre-conference workshop entitled The impossible blog: How to write a readable blog from unreadable material.