On 6 November 2020, SENSE organized REFOCUS • REBOUND • REPEAT: a free panel discussion on risk-taking and agility for freelancers in turbulent times. The panel consisted of four founders of international, creative-industry companies, and was moderated by SENSE CPD Coordinator Matthew Curlewis. Longtime SENSE members Carla Bakkum and Francis Cox share their respective takes on the event.
I had signed up for the REFOCUS – REBOUND – REPEAT panel early on, drawn by the prospect of fresh voices from outside our regular circles. And I was not disappointed with the panel that our CPD Coordinator Matthew Curlewis expertly put together and hosted: the geographical range – from here to down under and back – was spectacular, and the varieties of English were a joy to hear.
David Beckett, the nestor of the group, related how he reinvented himself in the 2009 crisis after a losing his big-company job – an inspiring lesson in soul-searching and discovering your true talents. Industry influencer Kerry Finch highlighted the shift toward stakeholder capitalism among the big brands she advises. Amsterdam-based recruiter and consultant Mariette Hoitink described the ecosystem of young talents she works with and their take on life: keen to create, experience and take care of the world and each other, while less focused on financial success (a great example for older generations, I would say.) Valerie Khoo reported that writers in her country were bearing up pretty well in the current circumstances, while also reminding us that there’s a world beyond Covid-19 – it already exists in Australia!
Over 100 participants tuned in, all of whom could post questions and add comments. I saw lots of familiar names come by. It saddened me a bit that I couldn’t share a drink with them after the event, but on the whole, I came out of the session feeling genuinely uplifted.
The word 'inspiring' is overused, particularly in the copywriting game, but it fits the SENSE panel discussion REFOCUS - REBOUND - REPEAT. I was worried at first that it was going to be too corporate-speaky (‘Amplifying a thought leadership position’? Spare us!), but it soon got down to brass tacks. As someone who's reinvented himself several times over the years, a lot of the strategies mentioned were familiar to me. I'm a strong believer in making small improvements and changes in order to reach a bigger goal. That's how I moved to the Netherlands. I particularly liked Valerie Khoo's comment that there are a lot more opportunities out there for professional growth and change than you might think. That's certainly been my experience.
I had a problem, though, with the idea of pivoting or doing a 180. It sounds too drastic. I've been a video technician, fundraiser, translator, copywriter and actor. For me, there's been a logical progression to that career path since all those jobs relate to communication. One strategy I would add to those covered in the discussion is: Listen to the signals you get from your network or the universe in general. That's how I became an actor. More recently, people have been telling me I have a great voice. Because of that, I've been developing myself as a voice actor throughout the last lockdown. By constantly growing and changing in this way, I feel able to face whatever life throws at me.
What other attendees said:
“Outstanding, thank you all!”
“Very interesting, a good combination of panellists.”
“Inspiring discussion, thanks to SENSE and speakers!”
“Really useful and enjoyable.”
“Plenty of food for thought.”
The panel discussion recording is available upon request until 28 February 2021. Please contact the Web Manager if you are interested in viewing it.