Translating for fun and profit, Peter Smethurst
This session will concentrate on working smarter rather than harder and on ideas and methods to ensure a good night’s sleep. It will use an imaginary job to look at the entire process from beginning to end, including all the boring but essential stuff that helps things go as smoothly as possible. Many translators waste a lot of time and lose a lot of sleep because they have not planned their work properly, spend time firefighting and clearing up, are not sure where they are with billing, who has paid them, or what to do when the BTW or income tax bills arrive. I will draw on my experience of running my own business and previously in finance to offer tips and ideas that have served me well.
About the presenter
After qualifying as a chartered accountant, Peter moved to the Netherlands in 1981. Following jobs in finance and the computer industry, he began as a professional translator 25 years ago, first as an employee and after 18 months as a zzp’er. He specialises in financial and other commercial work.
Introduction to Search Engine Optimisation, Francis Cox
How do you write online content that’s optimised for search engines so that it drives traffic to your client’s website or your own? Search Engine Optimisation is one of the most misunderstood (and fear-inducing) subjects when it comes to online communication. This presentation aims to demystify SEO by explaining the following:
By the end of this presentation, attendees will have a basic understanding of SEO so that they can put it into practice for themselves.
About the presenter
After over 20 years as a freelance English copywriter, Francis Cox has done it all. OEM, automotive, medical technology, pharmaceuticals, logistics, marine engineering, financial services, food, animal nutrition, recruitment, chemicals, non-profit and more. As a result, he has extensive experience writing a wide range of marketing materials: blogs, social media, webpages, interactive online presentations, ads, press releases, customer case studies, videos, direct marketing materials, brochures, product presentations, articles, plus internal and external newsletters.
SENSE Conferences and PDDs
The SENSE strategy is to organize conferences and professional development days in alternate years. The first SENSE conference was held in Utrecht in 2015 to mark 25 years of SENSE.
SENSE held its next conference in 2018 in ’s Hertogenbosch. The conference started on Saturday with lunch and closed on Sunday at lunch time. The programme also included pre-conference workshops and off-conference activities.
SENSE is getting ready to launch registration for the 2020 conference which will also mark SENSE's 30th anniversary.
The SENSE 2020 Jubilee Conference will be taking place from 6 to 7 June 2020 in Maastricht (or Mestreech to the locals). English-language professionals will come and gather in the city on the Meuse under the theme ‘20/20 (Re)Vision: Honing our skills to meet market challenges’. Expect intensive workshops on the Friday (5 June), off-conference activities on Saturday morning, a programme of talks with parallel sessions on Saturday afternoon, culminating in pre-dinner drinks, or a ‘borrel’ as they say in Dutch, and the gala dinner that evening. Then we will pick up again on Sunday morning (not too early, don’t worry), leaving the afternoon for some leisure time.
The internal Professional Development Day (PDD) is a one-day conference by SENSE members for members and non-members of SENSE. Click here for information about the 2019 PDD.
The next PDD will be held in September 2021.
When: Saturday 21 September 2019,
Registration opens at 9:00, the borrel will finish at 18:30
Come join us for our Professional Development Day, the biennial event in which SENSE members learn from (and with) other members. This year's programme will include two great plenary talks, our first-ever translation slam and presentations by some of the society's best translators, copywriters and editors. There will also be plenty of time to socialise and network during the yummy buffet lunch and the end-of-the-day borrel. Don't miss it!
Sign up (click the Register button on the event page) before the end of the day on 31 August to take advantage of a €25 early-bird discount!
SENSE members (through 31 August): €60
SENSE members (from 1 September): €85
Non-members (through 31 August): €120
Non-members (from 1 September): €145
Attendance at the SENSE PDD will entitle you to 6 PE points.
Click here to register. Members, remember to log in!
|Time||What we are doing|
Time for tea or coffee and networking
|9:30–9:40||Welcome and introduction|
|10:30–11:00||Coffee break & networking|
|11:00–11:50||An introduction to Cornwall and its languages
(Anita van Adelsbergen)
|Translating in architecture
Translating for fun and profit
|Copywriting: what is it and could you do it?
|12:45–13:45||Lunch break & networking|
|13:45–14:35||What not to forget in your quotation
(John Linnegar & Jenny Zonneveld)
|Introduction to Search Engine Optimisation
|The diverse skills and roles for language professionals in academia & science
(Jackie Senior & Kate McIntyre)
|15:30–16:00||Tea break & networking
|16:00–17:15||High-level writing, rhythm and flow
||Drinks, hapjes and (more) networking|
SENSE 2020 Conference
Many of you will be pleased to learn that the Jubilee Conference team – with the sterling support of a group of die-hard and innovative presenters and workshop facilitators – have converted the in-person conference into a meeting of true minds. The opportunity to learn, to network and to share online couldn’t be better timed during these times of general gloom and social distancing. And the good news is that the SENSE Online Jubilee Conference continues to feature something for everyone – and at seriously keen prices too!
The online conference will be presented on the afternoons of 3, 4 and 5 June 2020; the workshops are no longer parallel but in series so you can attend as many as you like. The series kicks off on 16 May and will run through to 26 June – with one workshop to attend nearly each week during this period: there’s no doubt that you’ll be spoilt for choice, given the wide range of topics on offer. Head over to the programme page for all the details.
We are pleased to announce that Paul Beverley’s Macros workshop on 16 May has been added to the conference workshop line-up. Consequently, its price has been reduced in line with the others in the series – check it out on the conference workshops page!
If you have previously registered and paid for the conference and/or a workshop, and wish to attend one or more of the online events, when you register, select ‘Bank transfer’ as the payment method. We will then deduct your online workshops and conference from what you previously and refund you as appropriate.
If you do not wish to attend any of the re-programmed online workshops and conference sessions and would like a full refund, less the € 50 non-refundable deposit, please contact Theresa Truax-Gischler at email@example.com.
In line with the reduced scale of the conference programme and because both the conference and the workshops are being presented online (thanks to Zoom), the pricing for both has been simplified and considerably reduced: to attend all three half-days of the conference will now cost only € 60 for members of SENSE and € 75 for non-members. The fee for attending an online workshop is now € 30 for members and € 60 for non-members. Unfortunately, it will not be possible to book separate tickets for just one or two conference days.
This being an online event, you will be able to register for either the whole conference (not the individual afternoons) and the workshops up to 16:00 on the day before the event.
In these virus-disrupted days, practitioners are more keenly aware than ever of the risks and opportunities inherent in freelancing, and some innovative solutions, so topics related to this theme will feature strongly in the online programme. For instance:
So, what’s standing in your way of attending SENSE Online Jubilee Conference 2020 from the comfort of your own home?
See you there, on 3, 4 and 5 June – or in the front row at a workshop!
The SENSE Online Jubilee Conference planning team
Ashley, Jenny, John, Ken, Liz, Lloyd, Marieke, Matthew and Theresa
trends affecting language professionals
Sunday, 10 June
12:15–13:15, PLENARY TALK
Sarah Griffin-Mason, Trends in translating and interpreting to 2050
Editing, translating and interpreting are professions on the move as the dual challenges of globalization and mechanization extend ever deeper into the language service sector.
I will present messages on key issues likely to affect practitioners in their professional lives in the coming generation on the basis of information gleaned from the International Federation of Translation* (FIT-IFT) conference held in Brisbane, Australia in early August 2017.
The aim is to encourage debate on key current issues such as artificial intelligence, the visibility and value of language service providers, the shortcomings of the gig economy, and the absence of right to title. An understanding of these issues and how they might develop over the coming years will empower practitioners to prepare for the forthcoming disruption, to adapt appropriately to the challenges, and to resist the more pernicious potential impacts of changing professional practices.
* FIT is an international grouping of associations of translators, interpreters and terminologists with more than 100 affiliated professional associations and training institutes, representing more than 80,000 translators in 55 countries. The international triennial conference therefore provides a broad and in-depth overview of the language service sector worldwide.
About the presenter
Sarah Griffin-Mason is the current chair of the Institute of Translation and Interpreting and senior lecturer in Translation Studies at the University of Portsmouth, where she mostly teaches Spanish-to-English specialised translation and professional aspects of translation. She trained as a translator and editor in the InterPress Service in Montevideo, Uruguay in the 1990s and also runs a business as a freelance translator and editor for clients. These include NGOs and international entities such as UNICEF-TACRO, Plan International and the European Training Foundation.
Sunday, 10 June
11:20–12:00, PRESENTATION SESSIONS 5
Jackie Senior, Joy Burrough, Carol Norris, Nigel Harwood, Panel discussion: Putting the Dutch practice on editing texts for doctoral theses/dissertations into an international context
For the four panellists involved in the editing (or proofreading) of student writing in one way or another – two from the Netherlands, one from Finland and another from the UK – SENSE Conference 2018 presents a unique opportunity to share and compare their approaches to the correction of student work in their respective countries and contexts. What promises to be a lively and wide-ranging exchange of experiences, approaches and views should give conference delegates a good idea of how academic editing in the Netherlands stands internationally, and perhaps some food for thought for their own professional practice. Questions and shared experiences from the floor will be welcome too!
About the panel
Jackie Senior works as an editor and webmaster for an ambitious international research department (Dept of Genetics, University of Groningen/UMCG). Nowadays she works mostly on biomedical texts but she started as a geologist at Shell, later working as an editor for Shell Research and an international investment bank. She has been editing and translating for more than 40 years but, with the Dutch retirement age becoming a moveable feast, is exploring options for later. She was a founder member of SENSE in 1990, has served twice on its executive committee, and was appointed an honorary member in 2010.
Based in the Netherlands but having edited and researched in various countries, Joy Burrough-Boenisch edits and translates for Dutch academics and scientists, teaches scientific and academic English, and gives workshops for translators and editors. She is a founder and honorary member of SENSE. She has two degrees in geography and a doctorate (on Dutch-scientific English). Her academic and professional publications include Righting English that’s gone Dutch (Kemper Conseil, 2013) and contributions to the book Supporting Research Writing: Roles and challenges in multilingual settings, (Chandos, 2013), edited by Valerie Matarese.
After completing a Bachelor's degree in pre-medicine at Duke University but lacking funding for medical school, Carol Norris conducted research at Duke and Oak Ridge National Laboratory before undertaking an MA in rhetoric and then teaching university writing courses for seven years. Her PhD thesis at the University of Maryland concerned the physician in literature. Carol also holds an Applied Linguistics MA from Birmingham University, UK.
In 1985 she began the University of Helsinki’s first English-language writing course for scientists and became a university medical author-editor. In addition, she writes for the European Science Editors’ European Science Editing and presents at conferences. She is a member of Nordic Editors and Translators (NEaT).
Nigel Harwood is a reader in Applied Linguistics at the University of Sheffield. He has previously published three co-authored journal articles reporting findings of an interview-based study of the profiles, practices and beliefs of proofreaders who work on student writing in the United Kingdom. He has also published research on English for academic purposes and teachers’ use of EFL and EAP textbooks; his most recent monograph focuses on students' experiences of dissertation supervision. He is co-editor of the journal English for Specific Purposes (Elsevier).
Sunday, 10 June
11:20–12:00, PRESENTATION SESSIONS 5
Maria Sherwood-Smith, Outreach and research communication in English: Opportunities for language professionals
Certain trends in the research climate in the Netherlands – especially the growing emphasis on the societal relevance of research and the tendency towards large, multidisciplinary projects – open up opportunities for those language professionals who support researchers. Researchers increasingly need to communicate about their research with non-specialists, whether the general public or their project partners from other disciplines. The majority of this communication occurs through English. For English-language professionals, these trends are reflected in a wider range of research-related text types for translation or editing. The texts serve different communicative purposes and span a variety of registers, ranging from informal written texts such as blogs or tweets and texts for oral production (TED-talks, presentations) to more formal texts such as funding applications. In addition, language professionals are needed to teach researchers the skills they need for research communication in English.
In my presentation, I will discuss how the developments outlined above affect the language support and courses I provide at the Faculty of Social and Behavioural Sciences in Leiden. We will look at examples of the different types of texts I translate and edit for researchers. On the teaching side, I will discuss the Research Master’s course on ‘Presenting Your Research’ that I teach together with lecturers in Psychology, and how we have adapted this course to focus more on presenting to a broader audience. The central objective is to draw attention to the trends identified and to explore some of the opportunities they open up.
My presentation should be of interest to all language professionals who provide language support to researchers, whether as editors, translators, or teachers of academic or scientific English.
About the presenter
Maria Sherwood-Smith is a lecturer in Academic English in the Faculty of Social and Behavioural Sciences in Leiden. She holds a BA in French and German from Trinity College Dublin, and a DPhil. in Medieval Languages from the University of Oxford. Her research focused on vernacular authors’ use of a Latin source text. After temporary lectureships at the universities of Manchester and Oxford, she moved to the Netherlands in 1999. Since 2003, Maria has been employed as a translator for the Dutch police. She also works as a freelance translator and language editor, mainly for academic publications.
Sunday, 10 June
11:20–12:00, PRESENTATION SESSIONS 5
John Linnegar, Garnering those usage and style gremlins: Revealing the contemporary even-handedness of GMEU
Language practitioners nowadays have to grapple with many English grammar, usage and style issues when improving texts, and cannot do so authoritatively with at least one vademecum to hand. But which authorities to consult? Most of the available references are either outdated and a bit stuffy (eg Fowler’s MEU, Partridge, Treble & Vallins) or biased in favour of either AmE or BrE (New Hart’s Rules, Chicago Manual of Style). Yet others are avowedly either prescriptivist or descriptivist. So if one needs information on either or both Englishes, accessing it can be a problem.
In this respect, Bryan Garner’s magnum opus – Garner’s Modern English Usage (GMEU, Oxford University Press, 2016) – is an answer to many practitioners’ prayers, for four main reasons: first, the text and content are based on an analysis of a massive corpus that determines many of Garner’s observations and recommendations on contemporary usage; second, while he tends to favour a descriptivist approach to usage, he does not shy away from sound prescriptivist conventions when necessary, even if only to present a balanced view on the status quo (which sometimes goes about the difference between AmE’s conservatism versus BrE’s more ‘liberal’ approach); third, he presents what is currently the most balanced account of both AmE and BrE usage. (Remember GB Shaw’s witty ‘England and America are two countries separated by the same language’? Garner shows us how in some respects it is the case, in others it ain’t.) Finally, and perhaps most importantly for us 21st-century mortals, the text is written in the plainest, most accessible English (unlike many of the guides of the last century).
Being a recent addition to the literature (June 2016), GMEU is relatively unknown among, let alone used by, practitioners who have to grapple with contemporary English usage – whether AmE or BrE – and make decisions about which is appropriate. This session attempts to reveal (almost) all.
About the presenter
Until 2010, like many other editors, John Linnegar had little idea of how to distinguish between the nuanced three levels of editing (and that after 30 years in the game!). Then he began researching the subject, only to find that less than a handful of authors had written about it! It’s their ideas — plus his own guide on how possibly to quantify the levels in specific editing tasks — that he will be sharing and workshopping, using a set of real texts.
John has been a text editor, proofreader and indexer of school and academic textbooks, reports and journal articles since the 1970s. For almost 20 years he has trained generations of editors, proofreaders and indexers. During this time he has published several books on aspects of language usage and editing, including Engleish, our Engleish: Common errors in South African English and how to resolve them (NB Publishers, 2009) and Text Editing: A handbook for students and practitioners (UPA, Brussels, 2012). Now based in Antwerp, Belgium, he is a member of a number of professional associations, including SENSE, MET and Australian and South African societies and a regular presenter at conferences. His postgraduate research is on the mentoring of language practitioners online.