In this world of hurriedly written, poorly edited or machine-translated flam, there’s an aspect of wordsmithery that can help your work stand out.
The ability, that is, to write not just clearly and incisively but melodiously, too. If we can craft texts that sound sublime, then we’ll be doing that bit more to seduce our readers, delight our clients and – why not? – spread a little verbal happiness.
That doesn’t mean overdoing it with the frills; rather, it’s about cultivating a sensibility to sound and rhythm, assonance and emphasis, a feel for when you need an extra beat in the bar, another adjective before that noun, or a volley of stressed syllables to ram a point home. It’s about exploiting the resonances alive in tinny t’s or luxuriant l’s or bumbling b’s. Not childish onomatopoeia or titillating tabloid alliteration but … euphony.
With a blend of presented and hands-on material for you to grapple with, this workshop aims to attune attendees to the nuances of rhythm, sounds and patterns of echoes. To turn piffle into – well, if not poetry then something easier on the ear.
Oliver Lawrence turns Italian marketing texts and, occasionally, writing briefs into incisive English, specialising in tourism, leisure and luxury. Much of his editing and translation work involves damping down faintly cacophonous glitches that foul the flow of what should be smooth high-end copy. A Fellow of the CIOL, Chartered Linguist, ITI Assessor and strolling conference presenter, among other things, he teaches the CIOL web-based Clear Writing course – now in its 8th edition – and lurks online at www.incisiveenglish.pro and @oliverlawrence1. Interests include poetry, cake and gin, but not necessarily in that order.