Doing the same thing and expecting different results is the definition of insanity. In the AI era, it feels we need to drastically modify the way we market our services in order to survive. But, as freelancers, the idea of changing everything about our business is terrifying and must be carefully considered, particularly if we are in a stable position in our career. Prompted by a change in marital status, surname and continent, I went through a lengthy rebranding process, and came up with a 7-step process that can help other freelancers to decide whether this is a viable option for their own businesses. I aim to demystify the concept, discuss the ups and downs of the rebranding I carried out in 2022/23 and the results observed, providing a checklist for a smooth process.
About the presenter: Ana Carolina Ribeiro is a transcreator and copywriter from English/Spanish into Brazilian Portuguese, with over 13 years of experience in marketing texts for the technology, sports apparel, lifestyle and hospitality sectors, as well as in the creation of style guides for brands, focusing on inclusivity. She also leads workshops about inclusive language, organized by APTRAD.
Originally from Brazil, she currently lives in Spain. When she’s not working, she’s either planning her next trip or quilting, and definitely listening to music.
Website: braziliantlycreative.com
LinkedIn: https://linkedin.com/in/braziliantlycreative/
SENSE celebrates three and a half decades of making sense with a 35-year Jubilee on 21 June 2025 in Amersfoort, with a full day of professional development, networking and socializing, including lunch and dinner.
The day starts at 10:00 and ends with dinner. Click here for the full programme or click here for pricing information and to register.
