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  • What is SENSE?

    The Society provides a variety of services and opportunities to suit the varying tastes of all SENSE members.
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  • Special interest groups (SIGs) +Read More

    Special interest groups (SIGs)

    SENSE members regularly get together in Special Interest Groups (SIGs) for meetings, workshops, webinars and discussions about a variety of topics.
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  • Workshops & webinars

    SENSE organizes about one workshop or webinar per month. See our Calendar for upcoming events.
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  • Mentoring +Read More

    Mentoring

    The Mentoring Programme brings experienced SENSE members into contact with less experienced members seeking advice and/or training.
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  • Management

    SENSE is in the safe hands of the Executive Committee (EC), the Team Leaders (TLs) and other volunteers.
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  • Publications +Read More

    Publications

    SENSE publications include a Handbook for starters, guidelines for students who need editing services, monthly newsletters and ocassional mailings to members, and a blog with interesing articles written by members.
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  • Forum

    SENSE members have access to a private forum where they can chat, ask questions from colleagues or comment on society matters.

  • Sister organizations

    SENSE wants to actively pursue good relationships with other organisations in the language industry.
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Introduction to Search Engine Optimisation, Francis Cox

How do you write online content that’s optimised for search engines so that it drives traffic to your client’s website or your own? Search Engine Optimisation is one of the most misunderstood (and fear-inducing) subjects when it comes to online communication. This presentation aims to demystify SEO by explaining the following: 

  • What is SEO?
  • What is SEO copywriting? 
  • Researching keywords 
  • Using keywords in copy 
  • How to use links 
  • Other tips

By the end of this presentation, attendees will have a basic understanding of SEO so that they can put it into practice for themselves.

About the presenter

After over 20 years as a freelance English copywriter, Francis Cox has done it all. OEM, automotive, medical technology, pharmaceuticals, logistics, marine engineering, financial services, food, animal nutrition, recruitment, chemicals, non-profit and more. As a result, he has extensive experience writing a wide range of marketing materials: blogs, social media, webpages, interactive online presentations, ads, press releases, customer case studies, videos, direct marketing materials, brochures, product presentations, articles, plus internal and external newsletters.


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