• Default
  • Title
  • Date
  • Random

  • What is SENSE?

    The Society provides a variety of services and opportunities to suit the varying tastes of all SENSE members.
    Read More
  • Special interest groups (SIGs) +Read More

    Special interest groups (SIGs)

    SENSE members regularly get together in Special Interest Groups (SIGs) for meetings, workshops, webinars and discussions about a variety of topics.
    Read More

  • Workshops & webinars

    SENSE organizes about one workshop or webinar per month. See our Calendar for upcoming events.
    Read More
  • Mentoring +Read More

    Mentoring

    The Mentoring Programme brings experienced SENSE members into contact with less experienced members seeking advice and/or training.
    Read More

  • Management

    SENSE is in the safe hands of the Executive Committee (EC), the Team Leaders (TLs) and other volunteers.
    Read More
  • Publications +Read More

    Publications

    SENSE publications include a Handbook for starters, guidelines for students who need editing services, monthly newsletters and ocassional mailings to members, and a blog with interesing articles written by members.
    Read More

  • Forum

    SENSE members have access to a private forum where they can chat, ask questions from colleagues or comment on society matters.

  • Sister organizations

    SENSE wants to actively pursue good relationships with other organisations in the language industry.
    Read More

How to write great copy

This short talk will start with a quick brainstorming session to answer the question: what is good copy?

The funny thing is – you already know. The hard part is doing it yourself. Well...actually…not so hard.

We’ll run through proven and easy to use tips and techniques to make sure your writing is what you want it to be. And more importantly, what your clients need it to be.

Time: 13:45–14:30
Room: 1

Click here to register for the 2023 PDD. Click here for the full programme.

About the presenter

Stephen Johnston

Long-time SENSE member Stephen Johnston is an experienced business copywriter and trainer. He created and previously ran the SENSE Copywriting SIG, and now runs the SENSE Training SIG. He’s originally Canadian (eh?) but hates maple syrup and ice hockey. If you ask, he’ll tell you why.

Website: www.scribesolutions.nl
LinkedIn: stephen-johnston-6259354

 

Tagged under
back to top