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  • What is SENSE?

    The Society provides a variety of services and opportunities to suit the varying tastes of all SENSE members.
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    Special interest groups (SIGs)

    SENSE members regularly get together in Special Interest Groups (SIGs) for meetings, workshops, webinars and discussions about a variety of topics.
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    SENSE organizes about one workshop or webinar per month. See our Calendar for upcoming events.
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    Mentoring

    The Mentoring Programme brings experienced SENSE members into contact with less experienced members seeking advice and/or training.
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    SENSE is in the safe hands of the Executive Committee (EC), the Team Leaders (TLs) and other volunteers.
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    SENSE publications include a Handbook for starters, guidelines for students who need editing services, monthly newsletters and ocassional mailings to members, and a blog with interesing articles written by members.
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    SENSE members have access to a private forum where they can chat, ask questions from colleagues or comment on society matters.

  • Sister organizations

    SENSE wants to actively pursue good relationships with other organisations in the language industry.
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25 June Copywriting SIG

Making Bad Briefings Better

 

Venue: Park Plaza Hotel , Utrecht (next to the train station)

Time: 19.00 - 21.00

Those of us who write copy know that the quality of the text we deliver is often tied directly to the quality of the briefing we receive. These briefings can run the gamut from one unhelpful sentence – ‘Write something about chemical additives…and make it sound organic and sexy’ to entire booklets with detailed instructions and specific demands.

So how do we as copywriters make sure we get the briefing that we need to do an excellent job?

That will be the focus of the upcoming Copywriting SIG. In a workshop setting, we’ll brainstorm issues such as:

  •  What do you consider to be a good briefing?
  • What do you consider to be a bad briefing?
  • What questions do we need to ask to make bad briefings better?  
  • What do we do if the briefing remains bad…?

Join us on June 25 at the Park Plaza Hotel in Utrecht for what promises to be a lively and engaging evening. We encourage you to bring along examples of both good and bad briefings – we can use these real-world examples to bring the topic to life!

The attendance fee is €6.50 (exact change greatly appreciated; charge for non-members €10); includes coffee/tea.

If you intend to join us, please send a mail to   programme-secretary@sense-online.eu 

Stephen Johnston and Martine Croll

Copywriting SIG convenors

 

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