21 October 2014: Copywriting SIG meeting

Topic: The Secrets of a Great Press Release

When: Tuesday 21 October 2014

Time: 7 p.m. - 9 p.m.

Venue: Park Plaza Hotel, Utrecht (right next to the station)

Contact: Martine Croll (tel: 06 17430883)

The next copywriting SIG will focus on how to write a professional press release. We’ll discuss how to:

  • Understand what a press releases does
  • Adhere to widely the accepted basic format
  • Create an attention-grabbing headline
  • Write a killer first paragraph
  • Incorporate the all-important quotes
  • Provide useful contact information for follow-up

We have some ideas of our own, but we’d also love feedback from those of you who write press releases all the time.

All SENSE members are welcome!

Your Copywriting SIG convenors - Stephen Johnston and Martine Croll