We all know that editing is more than the checking of grammar and spelling. But what, exactly, does it entail? What distinguishes the professional editor from the amateur? What principles motivate the changes that professional editors make?
Test your editing knowledge by taking the quick Elements of Editing Self-Test. Developed for beginning editors from all fields, this self-test may also give experienced editors pause for reflection: Have I been keeping up? Should I perhaps be doing some things differently?
You will be asked to jot down your reactions to just 10 items. We will then review the items to determine if you have successfully identified the core problems and related principles or not. We will briefly consider additional items to make sure that things are clear. And then you, yourself, will decide if you qualify as an amateur or professional editor.
Drawing on the work of Yagoda (How to Not Write Bad, 2013) and my own work (The Elements of English Editing, 2013), the self-test was developed to stimulate reflection, discussion, and professional development. The 10 items highlight just how many of the corrections and comments made on the writing of native but also non-native speakers of English today (or much of what editors revise for a living) concern a very small number of core writing problems. Awareness of these problems and the best ways to avoid them are part of the professional editor’s job, and raising awareness of the relevant principles is the aim of today’s presentation
Susan once said that Twitter would blow over. That was 5 years, 75,000 tweets and more than 3,000 followers ago. Not to mention the 20,000 people that follow her on Google Plus. It took one single tweet and Smulpaapje was born. Three years later it is a hugely successful platform with its own cookbook. How does one tweet lead to all this? During our conference you will be able to attend Susan’s talk about the power of social media. How did she use social media to make Smulpaapje the success it is today. How do you build a solid social network and how do you get it to work for you. Susan will talk you through the various social media channels and how they each can be used to your own advantage. But above all, being the social media enthusiast she is, she will inspire you to make the most out of them and will show you it’s fun to use them!
Susan Aretz is the founder of the online platform for parents with kids, www.smulpaapje.nl The website focusses on eating with kids, out and at home. On the website you’ll find restaurants that offer more than the standard kids menu. But it also has a huge recipe data base, as Susan is under the opinion that food (and taste!) education starts at home. In 2015 Susan published her first cookbook, called ‘Wat eten we vandaag?’ (What’s for dinner?) in which 16 week menus are given, to help busy parents with their day to day struggle to think of what to make for dinner.
Besides working on Smulpaapje Susan is foodblogger for Vrouw.nl and works as a community manager in Utrecht. Susan is married, lives in Leiden and has a 5-year-old daughter.
Following his successful presentation for SENSE in December 2014, Freek will put forward an accessible and possibly controversial view on the current state of data privacy and data security and what this means for you and your clients. He will explain that some apps do a lot more than you think (and not necessarily to your benefit) and how you may be compromising your privacy (and possibly more) for a degree of convenience. Freek will tell the story of how the data industry and governments are using exponential technologies to find out all they can about you and influence everything you do.
Data privacy: What the data industry is learning about your life and how it is using and selling this information.
Data security: We know they are out there. What can we do?
Future developments: Exponential technologies and the software-driven world mean that we will all have to be alert to potential pitfalls.
Technologist, futurist and serial entrepreneur, Freek Wallaart is owner of Sophios Exponential Technologies, Mindcraft Engineering and iVault Data Services.
He got his master’s degree in aerospace engineering or ‘rocket science’ at Delft University then decided that space technology was progressing too slowly for him and moved into computing and software development.
Some years ago, he realised that we are entering an era where exponential growth of fast and cheap computing power drives ever faster development and convergence of disruptive technologies like artificial intelligence, networked sensors, robotics, 3D printing, synthetic biology, neuro sciences and nano materials sciences, all leading to a future where everything will be networked and programmable, where "software is eating the world" as we know it and where opportunities are virtually boundless, be it for good or bad.
His current (and past) favourite occupation is to make sense of, and contribute to, the unimaginable technology driven future that awaits us, and, in the process, hopefully, help others do the same.
Situated on Kromme Nieuwegracht 49, just behind Utrecht’s landmark Dom tower and about 15 minutes’ walk from Utrecht Central Station, Paushuize is one of the oldest and most outstanding monuments in the city of Utrecht, with a remarkable history. It is so named because it was built in 1517 by Paus (Pope) Adrian VI, the only Dutch pope from the Netherlands.
A variety of beautifully restored period rooms and splendidly decorated salons, makes the building one of the most sought-after venues in the Netherlands.
Read an article about the venue in our eSense magazine: Conference venue is fit for a pope
Utrecht, the fourth largest city in the Netherlands, is the beating heart of the country and at the hub of the rail network. It’s a vital city, with a large student population: its university (founded in 1636) is the largest in the Netherlands. The medieval city centre is small enough to explore on foot and large enough to boast a wealth of culture and history, including world-class festivals, modern architecture, trendy shops and interesting museums. The inner city canals are unique: they are accessible by steps from the street and their wharves are now used as terraces by the many cellar bars and restaurants.
By public transport
There are frequent trains from Amsterdam Schiphol airport to Utrecht. Journey time is about 30 minutes.
Train to Utrecht Central Station and then on foot (15+ minutes):
From the main concourse of Utrecht Central Station follow the signs to ‘Centrum' but almost immediately after the check-out points take the escalator down to the right. It says Busstation B. At the end bear left towards the bus platforms. Walk down the bus platforms to the end (marked B3).Turn left and after about a hundred metres cross the main road (Catharijnesingel). Continue straight ahead. At the T-junction (Mariaplaats) turn right. Take the first left (after 50 metres: Zadelstraat) and walk towards the Dom tower. Walk through the passage under the tower, turn right and then take the first left (Trans). At the end of the street you will see the corner of the Paushuize slightly to the left at the junction of Pausdam and Kromme Nieuwegracht.The main entrance is usually across the first bridge on Kromme Nieuwegracht (no. 49) but sometimes on Pausdam (no. 10).
Train to Utrecht Central Station and then by bus:
From the station take bus 2 ‘Museumlijn’. This is a circular line, so you can’t go in the wrong direction. Get out at Domplein, walk on in the direction the bus was going, then take the first left (Trans). At the end of the street you will see the corner of the Paushuize slightly to the left at the junction of Pausdam and Kromme Nieuwegracht). The main entrance is usually across the first bridge on Kromme Nieuwegracht (no. 49) but sometimes on Pausdam (no. 10).
By car
The nearest parking garage is Springweg (400 metres), at Strosteeg 84. If using satnav, navigate to ‘Mariaplaats’ and then follow the P signs.
Professor Geoffrey Pullum is a British-American linguist specialising in the study of English. Since 2009 he has been Professor of General Linguistics at the University of Edinburgh. Professor Pullum is co-author of The Cambridge Grammar of the English Language (2002). He is also a regular contributor to Language Log, a collaborative linguistics weblog.
Read the article GK Pullum on Myths about passives in our eSense magazine.
Mark Forsyth is a passionate, self-described pedant when it comes to the English language, but his detailed knowledge of history has given him a common-sense approach to its ‘proper’ use. He is an author, blogger, journalist, proof reader and ghostwriter. He can be found dispelling the grammar myths we were all taught in his popular blog The Inky Fool.
An interesting read in our eSense magazine: Mark Forsyth answers six questions
Delegates should arrive between 9.00 and 9.30 am to register and enjoy a coffee and some informal networking.
Time
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Event
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9.00-9.30
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Registration, coffee
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9.30-9.45
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Opening & announcements
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9.45-10.45
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Plenary speaker: Mark Forsyth
Let us go then, you and me - A trip through English grammar
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10.45-11.15
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Coffee break
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11.15-12.30
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DATA SECURITY
Freek Wallaart
They’re out there, they know about you and they’re selling your life: the truth about data security
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SOCIAL MEDIA
Susan Aretz
The power of social media
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FIT AT YOUR DESK
Leonie Porton
Stop sitting on the problem
David McKay
Treadmill desks for translators
Ann Hodgkinson
Yoga at your desk
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EDITING FOR CLIENTS IN ACADEMIA (UniSIG)
Camilla Brokking
Ethics of thesis editing
Jackie Senior
Working as an in-house scientific editor
Curtis Barrett
Helping students source funding
Joy Burrough
SENSE’s Thesis Editing Guidelines
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12.30-13.30
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Lunch
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13.30-14.30
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SINGING
Robert Coupe, David Barick
& Barbara Borden
The sense of singing
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CLIENTS
Nigel Saych
Keeping your clients happy
Sally Hill
Building your business through your network
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CORPORA
Mary Ellen Kerans
General and specific corpora with online concordance tools: quick information to help resolve doubts about language use
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BIOMEDICAL
Daphne Lees
The running rectum trial: the challenges of medical editing
David Alexander & Hannah Dekker
Taking the walk: helping non-native speakers to present scientific posters successfully
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EDITING
Lee Ann Weeks
So you think you can edit?
Jackie Senior & Kate Mc Intyre
Share your expertise with fellow professionals: mentoring in practice
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TRANSLATION
Marcel Lemmens & Tony Parr
Still trying to cook without recipes?
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14.45-15.45
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Plenary speaker: Professor Geoffrey Pullum
English: the language that ate the world
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15.45-16.15
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Tea break + exhibits
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16.15-17.30
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Plenary Panel Discussion chaired by Professor Mike Hannay (panellists t.b.a.)
Editors, translators and teachers as gatekeepers of the language
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17.30-17.45
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Close
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17.45-18.15
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Drinks - for delegates, speakers & presenters
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Professor Geoffrey Pullum is a British-American linguist specializing in the study of English. Since 2009 he has been Professor of General Linguistics at the University of Edinburgh. Professor Pullum is co-author of The Cambridge Grammar of the English Language (2002). He is also a regular contributor to Language Log, a collaborative linguistics weblog.
Mark Forsyth is a passionate, self-described pedant when it comes to the English language, but his detailed knowledge of history has given him a common-sense approach to its ‘proper’ use. He is an author, blogger, journalist, proof reader and ghostwriter. He can be found dispelling the grammar myths we were all taught in his popular blog The Inky Fool.
The SENSE Jubilee Conference was a one-day event especially for people working in the fields of English-language editing, translating, interpreting, copywriting and teaching communication skills.
If you were lucky enough to have been there on the day, you'll know what a wonderful success the conference turned out to be. If you couldn't make it, or perhaps would like to gain an idea of what the next SENSE conference might be like, download this special issue of our house magazine commemorating the conference — eSense 25th Jubilee Souvenir, 2015.
Yes, it was all happening at the SENSE Jubilee Conference in the Paushuize, a memorable historical venue in the heart of one of the Netherland’s most picturesque cities: Utrecht. See for yourself... download your Jubilee Souvenir now!
‘I would definitely recommend the workshop to other editors and translators’ – Review of Professor Mike Hannay’s workshop Information Packaging for SENSE.
‘I came away with a number of valuable new connections …. and a real sense (no pun intended) of the importance of this community to its members – myself included’ – new member after attending social event.
‘The workshop had something for everyone …. there was so much valuable information to absorb’ – review of Lee Ann Weeks’ workshop Elements of Professional Editing for SENSE.
‘The main message that I picked up was that for those of us working at the coalface, and often in "Globish" or international English, it is more important to be clear than be correct’ – review of Panel Discussion on Prescriptivism.
The SENSE Conference is a one-day event in Utrecht, the Netherlands, for English language professionals. Participants come from the fields of editing, translating, interpreting, copywriting and teaching English language communication skills.
More than 10 top speakers, from inside and outside SENSE, will hold presentations and discussions during the conference. Participants will be able to debate on the changing state of the language, learn from best practices and brush up on the skills needed to be a successful language professional.
Keynote speakers
Professor Geoffrey Pullum is a British-American linguist specialising in the study of English. Since 2009 he has been Professor of General Linguistics at the University of Edinburgh. Pullum is co-author of The Cambridge Grammar of the English Language (2002). He is also a regular contributor to Language Log, a collaborative linguistics weblog.
Mark Forsyth is a passionate, self-described pedant when it comes to the English language, but his detailed knowledge of history has given him a common-sense approach to its ‘proper’ use. He is an author, blogger, journalist, proofreader and ghostwriter. He can be found dispelling the grammar myths we were all taught in his popular blog The Inky Fool.