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  • Blog +Read More

    Blog

    SENSE publishes a blog with posts by members on a wide range of topics. If you have any suggestions or wish to contribute please contact our Content Manager. 
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  • Library

    Library

    [Available to members only] SENSE has a large library of industry related files, including guidelines, guides, articles, and links to resources. The library also gives easy access to society documentation, including AGM reports, rules and the constitution, and survey reports.
  • Monthly newsletter

    Monthly newsletter

    [Available to members only] Members receive industry and society news and summaries of blog posts and articles by e-mail every month.
  • Guidelines for Proofreading Student Texts +Read More

    Guidelines for Proofreading Student Texts

    SENSE has prepared its own Guidelines for Proofreading Student Texts and a Form to Confirm Proofreading Services. These can be downloaded free of charge.
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  • The SENSE Handbook

    [Available to members only] Nineteen informative chapters with best-practice overviews, authored by a wide variety of contributors from all walks of SENSE life. Chapters include: Basic business skills, Bookkeeping, Selling language skills, Working with agencies, Setting rates, Managing clients, Quality management,…

  • Newsletter archive (1995 to...)

    [Available to members only] Members can read many of the old newsletters and eSense editions going all the way back to 1995.

  • Books by SENSE members

    Many of our members have written, co-written, or translated books, journal articles and chapters of books. Here is a selection.
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How to write great copy

This short talk will start with a quick brainstorming session to answer the question: what is good copy?

The funny thing is – you already know. The hard part is doing it yourself. Well...actually…not so hard.

We’ll run through proven and easy to use tips and techniques to make sure your writing is what you want it to be. And more importantly, what your clients need it to be.

Time: 13:45–14:30
Room: 1

Click here to register for the 2023 PDD. Click here for the full programme.

About the presenter

Stephen Johnston

Long-time SENSE member Stephen Johnston is an experienced business copywriter and trainer. He created and previously ran the SENSE Copywriting SIG, and now runs the SENSE Training SIG. He’s originally Canadian (eh?) but hates maple syrup and ice hockey. If you ask, he’ll tell you why.

Website: www.scribesolutions.nl
LinkedIn: stephen-johnston-6259354

 

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